Cookie Policy

Last updated: 11/02/2026

This Cookies Policy explains how we use cookies and similar technologies on our website. It applies to this website and any associated platforms or microsites operated by us.

By continuing to use our website, you consent to the use of non-essential cookies unless you manage your preferences through our cookie banner or browser settings.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site operate, remember your preferences, understand how visitors use the site, and deliver relevant content or advertising.

Cookies may be:

• First-party (set by our website), or
  
  
• Third-party (set by external services such as analytics or media providers).
  
  

Cookies can also be:

• Session cookies (deleted when you close your browser), or
  
  
• Persistent cookies (remain for a set time period or until deleted).
  
  

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function, such as:

• Security and performance features
  
  
• Keeping sessions active
  
  
• Operating shopping baskets or bookings
  
  
• Loading core site features
  
  

These cookies do not require consent as they are essential to deliver a service you have specifically requested (such as securing a booking or maintaining a secure user session).

2.2 Performance and Analytics Cookies

Used to understand how visitors interact with the website, allowing us to improve layout, content, and functionality.

Examples include:

• Google Analytics / GA4
  
  
• Server log analytics
  
  
• Heatmapping or session-tracking tools (e.g., Hotjar, Clarity)
  
  

Data collected may include:

• IP address (masked or anonymised before being processed by the third-party provider)
  
  
• Device and browser type
  
  
• Pages visited and navigation paths
  
  
• Time spent on pages
  
  
• Source of visit (search engine, social media, etc.)
  
  

These cookies require consent.

2.3 Functionality Cookies

These remember your settings and preferences, such as:

• Language choices
  
  
• Location selections
  
  
• Remembering login details (where applicable)
  
  
• Keeping track of items in wishlists or saved content
  
  

These may require consent depending on their function.

2.4 Advertising and Targeting Cookies

These track browsing habits to show ads that are relevant to you across our website or third-party sites.

Examples include:

• Meta/Facebook Pixel
  
  
• Google Ads/DoubleClick
  
  
• LinkedIn Insight Tag
  
  
• TikTok Pixel
  
  
• Programmatic advertising networks
  
  
• Retargeting technologies
  
  

These cookies:

• Measure campaign performance
  
  
• Track conversions (e.g., form submissions or bookings)
  
  
• Build anonymised audiences for remarketing
  
  
• Assist in ad personalisation
  
  

These require explicit consent.

2.5 Third-Party and Embedded Content Cookies

Our website may include content from external providers that set cookies, such as:

• YouTube or Vimeo (embedded video players)
  
  
• Google Maps (location display)
  
  
• Booking and scheduling tools (e.g., Fresha, Timely, Acuity, Calendly)
  
  
• Live chat widgets
  
  
• Social media plugins (Instagram feeds, share buttons, etc.)
  
  

These services may collect:

• Usage data
  
  
• Interaction details
  
  
• Device information
  
  
• Location (approximate)
  
  
• Tracking identifiers for service improvement or advertising
  
  

These require consent unless essential for a function the user has requested.

3. Lawful Basis for Using Cookies

Under GDPR and the UK GDPR, the lawful basis for processing data through cookies is:

• Legitimate Interests: strictly necessary cookies only
  
  
• Consent: analytics, functional, advertising, and third-party cookies
  
  

Consent is obtained via our cookie banner and can be withdrawn at any time.

4. Managing Your Cookie Preferences

4.1 Through Our Cookie Banner

When visiting our website for the first time, you can:

• Accept all cookies
  
  
• Reject all non-essential cookies
  
  
• Customise your preferences
  
  

You can change your preferences at any time by selecting the “Cookie Settings” link or icon, which is available on the loading of our website.

4.2 Through Your Browser

You can also block or delete cookies using your browser settings.

Blocking some cookies may affect the website’s functionality.

5. Third-Party Transfers

Some third-party providers (e.g., Google, Meta) may process data outside the UK or EEA.
Where this occurs, they must comply with relevant data protection requirements, such as:

• Adequacy regulations
  
  
• Standard Contractual Clauses
  
  
• Equivalent safeguards
  
  

You can read each provider’s privacy policy for more details.

6. Cookie Retention Periods

Cookies may be stored for differing amounts of time:

• Session cookies: deleted when you close your browser
  
  
• Persistent cookies: remain for a defined length of time (typically between 30 days and 2 years, depending on the provider)
  
  

A full list of cookies can be provided on request or added as an appendix.

7. Updates to This Cookies Policy

We may update this Cookies Policy from time to time. Any significant changes will be communicated via the website.

8. Contact Us

If you have any questions about how we use cookies, please contact us at:

Phone: 0121 449 0845
Address: 14 St. Mary's Row Moseley, Birmingham B13 8JG